Guide
Real reseller profit margins (what’s normal)
A practical way to think about margins, velocity, and effort so you don’t get stuck with bad inventory.
Margin depends on effort
- Low effort: small, tested items that ship easily can work with smaller profit — if they sell fast.
- High effort: heavy, untested, or slow-moving items need bigger profit to justify the risk.
A simple target
When possible, aim for 2×–3× return on your cost. If you can’t estimate demand or shipping confidently, require more margin or pass.
Thin margins can be okay when…
- Demand is high and sell-through is fast
- Shipping is predictable
- Returns risk is low
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